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Marketing AI Governance

Ensure marketing automation complies with GDPR, consumer protection rules, and brand guidelines while enabling personalized campaigns at scale.

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Key Compliance Areas

GDPR Compliance

Personal data processing, consent verification, and data subject rights

Consumer Protection

Fair marketing practices and anti-discrimination measures

Brand Safety

Consistent brand voice and messaging standards

Campaign Ethics

Responsible targeting and inclusive messaging

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Approval Triggers

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High-Risk Campaigns

  • Large audience campaigns (>10,000 recipients)
  • Sensitive demographic targeting
  • New customer acquisition campaigns
  • Cross-border marketing communications
  • Special category data usage (health, financial)

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Medium-Risk Campaigns

  • Personalized email campaigns
  • Retargeting campaigns
  • Product recommendations
  • Customer segmentation based on behavior

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Implementation Examples

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Email Campaign Approval

{
  "functionName": "send_email_campaign",
  "args": {
    "campaign_name": "Q4 Product Launch",
    "audience_size": 15000,
    "personalization": true,
    "data_sources": ["crm", "website_behavior"],
    "content_type": "promotional"
  },
  "assessment_result": {
    "risk_level": "medium",
    "tags": ["#PersonalData", "#Marketing", "#LargeAudience"],
    "recommendation": "human_intervention_required"
  }
}

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Automated Personalization

{
  "functionName": "personalize_website_content",
  "args": {
    "user_segments": ["high_value_customers", "recent_visitors"],
    "personalization_fields": ["name", "location", "preferences"],
    "content_variations": 5
  },
  "flow_routing": {
    "condition": "personalization_level > basic",
    "channel": "#marketing-approvals",
    "timeout": "4 hours"
  }
}

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Best Practices

  • Consent Verification: Always verify marketing consent before processing
  • Data Minimization: Only use necessary data for campaign purposes
  • Transparent Targeting: Ensure targeting criteria are fair and documented
  • Opt-out Mechanisms: Maintain easy unsubscribe and preference management
  • Regular Audits: Review approved campaigns for compliance effectiveness